The world is online now; ever since the e-commerce giant has set its footprint in the online world, the consumer's pattern of purchase has changed and majorly switched to online shopping. Most importantly, it has become part and parcel of busy lives, and the convenience of dealing with this platform is second to none. Most of us have at least explored today's deals on Amazon to see what can be purchased, similarly, on other e-commerce websites as well. Accessing a wide variety of products in one platform and performing purchases at any place has revolutionized the way we shop. Nevertheless, there can be various factors that influence the users in purchasing the products.
Let us look into this and try to have a broader understanding of this:
Influence of Visual Cues
The way the products are presented in the online platform makes the users appealing, which makes them explore more about it and end up in purchase. Visual cues are one of the main psychological elements that influence online shopping. Every e-commerce giant majorly focuses on the presentation part; its images, overall design, and color determine the purchase of products. We are familiar with Amazon and Flipkart and how well their products are designed with various elements targets to seek the attention of the users and enhance sales. Undoubtedly, they have succeeded with this approach and keep following the same to improve their customer base.
Urgency and Scarcity Aspect
The reality is that there wouldn't be any plan of purchase, but the moment the users see an offer on any online shopping website stating for example "80% discount and offer ends in 2 hours," what is the first that comes to our mind when we see it there is high chances of dealing with the transaction rather than skipping such a great deal. Creating urgency can be a strategy adopted by e-commerce giants to enhance their sales and brand presence. They also exhibit stock clearance, limited edition, and related are the best ways to tap into this psychological trigger.
Importance of Personalization
These days, even though there are no purchase plans, users spend time exploring a wide variety of products, which makes the companies track their preferences and behaviors. What products they have most viewed, prior purchases, browsing history since the time they visited the website, and their personal information; all these help businesses customize product suggestions and share marketing messages. For example, you would have experienced viewing several products. Within a few days, you can see similar sorts of products with different prices, making you feel compelled to perform the impulsive approach of buying the product in a particular context.
All in all, as online shopping continues to evolve, there will be a myriad of users exploring the website, which will result in higher sales. Slowly and gradually, the users might stop approaching the traditional style of shopping and completely switch over to the online. In this modern era, advanced technologies have been leveraged by the e-commerce giants to make the website more accessible to the users, free flow of navigation, and provide a great experience. Technology is still progressing, and companies will go behind the upgraded one, which makes online dealing more interesting.